Privacy Policy

Privacy Policy

This Privacy Policy applies to the websites, services, and applications operated by Dealer General, Dealer General Supply Co., Dealer General Warranty, and Dealer Resource (collectively referred to as "Dealer General," "we," "us," or "our").

Dealer General respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website(s) or use our services. Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.


Information We Collect

We may collect information about you in a variety of ways. The information we may collect includes:

  • Personal Data: Personally identifiable information, such as your name, shipping address, email address, and telephone number, that you voluntarily give to us when you register with the site, request a quote, make a purchase, or contact us.

  • Derivative Data: Information our servers automatically collect when you access the site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the site.

  • Financial Data: Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services.


How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, Dealer General may use information collected about you to:

  • Create and manage your account or fulfill your orders and warranties.

  • Deliver targeted advertising, coupons, newsletters, and other information regarding our products and services to you.

  • Email you regarding your account or order status.

  • Increase the efficiency and operation of our website.

  • Process payments and refunds.

  • Respond to product and customer service requests.


Disclosure of Your Information

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. Dealer General may share information we have collected about you in certain situations:

  • By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others.

  • Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, and customer service.

  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.


Cookies and Web Beacons

We may use cookies, web beacons, tracking pixels, and other tracking technologies on our website to help customize the site and improve your experience. When you access the site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the site.


Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.


Changes to This Privacy Policy

Dealer General reserves the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Effective Date" of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the site.

This Privacy Policy applies to the websites, services, and applications operated by Dealer General, Dealer General Supply Co., Dealer General Warranty, and Dealer Resource (collectively referred to as "Dealer General," "we," "us," or "our").

Dealer General respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website(s) or use our services. Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.


Information We Collect

We may collect information about you in a variety of ways. The information we may collect includes:

  • Personal Data: Personally identifiable information, such as your name, shipping address, email address, and telephone number, that you voluntarily give to us when you register with the site, request a quote, make a purchase, or contact us.

  • Derivative Data: Information our servers automatically collect when you access the site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the site.

  • Financial Data: Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services.


How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, Dealer General may use information collected about you to:

  • Create and manage your account or fulfill your orders and warranties.

  • Deliver targeted advertising, coupons, newsletters, and other information regarding our products and services to you.

  • Email you regarding your account or order status.

  • Increase the efficiency and operation of our website.

  • Process payments and refunds.

  • Respond to product and customer service requests.


Disclosure of Your Information

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. Dealer General may share information we have collected about you in certain situations:

  • By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others.

  • Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, and customer service.

  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.


Cookies and Web Beacons

We may use cookies, web beacons, tracking pixels, and other tracking technologies on our website to help customize the site and improve your experience. When you access the site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the site.


Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.


Changes to This Privacy Policy

Dealer General reserves the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Effective Date" of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the site.

Dealer General Warranty administers vehicle protection products, limited warranties, and diverse aftermarket products for automotive dealerships. Their dedication to innovation, execution, and exceptional customer satisfaction makes them a trusted partner for finance and insurance solutions.

© 2025 Dealer General Warranty

Dealer General Warranty administers vehicle protection products, limited warranties, and diverse aftermarket products for automotive dealerships. Their dedication to innovation, execution, and exceptional customer satisfaction makes them a trusted partner for finance and insurance solutions.

© 2025 Dealer General Warranty

Dealer General Warranty administers vehicle protection products, limited warranties, and diverse aftermarket products for automotive dealerships. Their dedication to innovation, execution, and exceptional customer satisfaction makes them a trusted partner for finance and insurance solutions.

© 2025 Dealer General Warranty